Study of Relation Between Consumers' Advertisement Attitude and Need for Cognition for IoT-Implemented Advertisement
نویسندگان
چکیده
منابع مشابه
The effect of advertisement choice, sex, and need for cognition on attention
• Advertisement choice is a recent phenomenon where online viewers selectively expose themselves to certain types of content (Eagly & Chaiken, 1993; Jonas, Schulz-Hardt, Frey, & Thelen, 2001). • Contemporary work found that choice led to more positive attitudes about a product (Schlosser & Shavitt, 2009) because of more positive attitudes about the company providing the choice. • Additionally, ...
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ژورنال
عنوان ژورنال: Journal of Digital Contents Society
سال: 2015
ISSN: 1598-2009
DOI: 10.9728/dcs.2015.16.1.165